MOUNTAIN DEW

Contributed to weekly tweet ideation with a mix of original, timely and trend based tweets that support the DEW brand tone.

CONTENT STRATEGY

Co-lead Mountain Dew content ideation, strategy and execution across all platforms. Capitalized on trends and repurposed on various platforms. Played as a key contributor to Dew content that was referred to “an absolute fever dream” by Mashed. Used community insights to bring back Dew Recipes with our TikTok Content Creator in an episodic series, while utilizing the in-app features like the video comment reply.

BUBLY WATER

Managed bubly social media accounts, quarterly content calendars, and day to day strategy. Implemented engagement approach to allow the brand to become a “cultural commentator” and reach new audiences.

PROPEL FITNESS WATER

Managed Propel social media accounts and quarterly content calendars. Engaged with fans, supported strategic planning, trend identification, creative development, trafficking, optimization, reporting and analysis. Presented brand catered social trends for monthly Newsroom and helped introduce real-time content ideation/creation. Stayed up to date on all social media product updates.

Michael B Jordan x Propel Launch

Worked with the internal Pepsi CLS team, external agencies and the Propel brand team to help launch Propel’s new 2023 partnership with Michael B Jordan. The Instagram and Twitter post were among the all-time best performing posts for the brand.

Copywriting

I supported the evergreen creative strategy and creative team by writing tweets that aligned with the fitness/gym-goers target consumers.