DENVER BRONCOS
* Due to unfortunate personal circumstances, I could not relocate to take this position - can provide Broncos’ contact for more information *
The Social Media Emerging Platforms Coordinator role would have been responsible for creating and posting social media content for Denver Broncos social media channels as directed by the Social Media Engagement Manager. This position would’ve contributed to: creation/management of social media content, including but not limited to posting content to Twitter, Facebook, Instagram, YouTube, TikTok & Snapchat, capturing photo & video content, editing/animating videos & graphics and tracking performance of social media content. This position was responsible for new idea generation and the development of the Broncos’ strategy for emerging platforms like TikTok and Instagram Reels.
Los Angeles dodgers
Assisted in day-to-day execution/management of Dodgers social media of over 9.4M total followers - growing the @dodgers Instagram to 2.9M followers resulting in being the most followed in the league (30 teams). Tracked and reported social media performance/analytics to inform partnership content strategy. Coordinated with MLB and departments throughout the Dodgers organization on digital and social media initiatives. Managed paid media budget, paid media elements and trafficked through MLB. Identified and assisted with influencer outreach for theme nights and special events.
Black History Month
As an organization that prides theirselves on diversity and inclusion, we wanted to highlight Black History Month through a series of graphics and videos highlight the rich history of past Dodger alumni. We also did a panel highlighting our front office members in the organization, their career path and what Black History Month means to them.
Covered player and manager events through photos, copywriting and posting to platforms.
Kansas City Royals
With the Royals, I assisted with game coverage and day-to-day execution and management of the Royals social channels including Instagram, TikTok, Twitter and Facebook. I brainstormed creative and unique ideas for social media and the marketing/sponsorship department then collaborate with the creative and content teams to bring ideas to life.
BRETT PHILLIPS X ROYALS REUNION
We worked with the content team to ensure we get content to showcase the bet that Brett Phillips and Salvy made for the 2021 Super Bowl. The BP clip on Twitter had 2.7M views, the most viewed video ever and on Instagram was the second most engaging post in the last two years and seventh most ever.
ROYALS X MEMES
This season we have been able to incorporate memes throughout our social strategy. One specifically that I am proud of is the Brady Singer meme. Brady hates the rain and Whit Merrifield loves to poke fun at that. We were able to get permission to use the iconic screenshot of the former Gator for social media and started an ongoing theme of using Brady as a meme. Conveniently, the day we got permission there ended up being a rain delay on the day he was starting. It has now become a go-to for rain delays for the Royals social accounts and Whit has even continued this trend for various occasions.
We’ve also been able to incorporate more trends when and where we can in final scores, standings and moments that we find fun meme will resonate with our fans.
Collaborated with our graphic designer/copywriter to bring an idea to life:
National Puppy Day thread with a trend:
Finding ways to engage with fans and other sports media platforms:
Post GAME SELFIE VIDEOS
TIKTOK
I have been able to manage the TikTok account for the Royals while working closely with the Social Media Manager. Although we lack access to utilize players for trends, we have still been able to be successful in creating TikToks by finding ways to utilize game highlights and repurposed content with the trends and sounds on the platform. In almost five months, I have been able to increase followers by 142.3%, get views up 84%, comments up 45% with a 43% growth rate. When I started with the Royals, the account was at 106k followers, we were able to grow the account to 180k followers in 7 months.
CLICK HERE TO GO @ROYALS TIKTOK - Due to a recent league wide initiative certain posts had to be deleted due to copyrighted music in sounds, you can find other TikToks I’ve made here.
Sacramento State Baseball
2020 OPENING DAY: WILL YOU BE MY OPENING DAY VALENTINE? CAMPAIGN
Opening Day for the 2020 season of NCAA Baseball was on Valentine’s Day. I strategized with marketing, our players and the department’s videographer to do a promo video for the season. The 2020 promo video for Opening Day went “viral” on Instagram, Twitter, and Facebook. The video also performed well with the official Sac State University account, local news stations and prominent college baseball social accounts producing the highest number of engagements in Sacramento State Athletics history.
CREATING A TEAM TIKTOK DURING COVID-19
During COVID-19, I was able to create a TikTok account for the Sacramento State Baseball team. In just five months, I was able to grow the account to over 25k followers, garnering over a 1.1M likes and over 7.0M total views. Due to the circumstances of the pandemic, I had to be creative and repurpose old content and remotely work with athletes to help them gather content/do trends.
I was also able to help one of our ace pitchers grow his TikTok to 1.2k followers with over 20k likes and multiple trending/viral videos in just one month before taking a new job with the Kansas City Royals.
PLAYER ARRIVALS FOR THE FIRST GAME OF EVERY HOME SERIES
SOME TWEET SAMPLES
STATurday
Created graphics for the off-season “STATurday” campaign
PLAYER BLOG SERIES: INTERNATIONAL COLLEGIATE BASEBALL CLASSIC
The Hornets traveled to Vancouver, British Columbia, Canada, to play in a historic international tournament from Aug. 13-18, 2019. There was no budget for social or media relations to travel, so we had players share their experiences each day through player blogs. We had players send us pictures and videos along with a blog about their day.
Link to the last player blog where you can find a link to each day: https://hornetsports.com/sports/bsb/2018-19/releases/201908181evfjr
Sacramento State FOOTBALL
Because of my proven strong skillset in social media and content strategy, I was asked to help with the Sacramento State Football team’s social media during the 2019 season. I assisted in promoting the team and games. During my season with the team, we saw the second highest attendance in Sac State Football history. We also produced videos before every game to create awareness and excitement around the program. I was able to work with our video intern to bring visions to life. Here are some of the videos, Instagram posts and “top” tweets that I crafted for the Sac State Football social:
TOUCHDOWN TUESDAY
AN OVERVIEW OF THE INSTAGRAM FEED DURING MY TIME WITH THE TEAM:
